The deMAURIAC Press Room
deMAURIAC is a women-owned, fiduciary financial planning firm, founded and led by Marigny deMAURIAC, CFP®. Choose the press kit you need: the firm, or the founder.
deMAURIAC
Certified Financial Planning™
The women-owned, fee-only fiduciary firm built for life's biggest transitions. Who we are, what clients can expect, and our commitments.

Marigny deMAURIAC
Financial Feminist
Advocate for women's economic mobility and financial independence. Approved bios, fast facts, headshots, and press features.
One of an estimated 150 to 200 firms of our kind in the world.
Choosing deMAURIAC means choosing one of the rarest investment advisory firms in existence: 100% women-owned, fully independent, and certified by the Women's Business Enterprise National Council (WBENC). Fewer than an estimated 2% of investment advisory firms worldwide are 100% women-owned.
- 01~20,483Total U.S. registered advisory firms15,870 SEC-registered + ~4,613 state-registered
- 02~2,520Estimated women-owned firmsApplying the 12.3% female-ownership rate of record
- 03~400Truly independent firms with majority women ownershipAfter removing PE-backed, bank/insurance-owned, and aggregator-affiliated firms
- 04150-200Estimated in the world100% women-owned and WBENC-certified. deMAURIAC's category.








Women are the market. The industry has not caught up.
By 2030, women are projected to control $34 trillion in U.S. financial assets, yet they remain dramatically underrepresented among the advisors and firm owners managing it.
- $34T
- Projected U.S. financial assets controlled by women by 2030
- 23.8%
- Of CFP® professionals are women, a record high (Dec. 2025)
- 26%
- Of practicing financial advisors are women (2026)
- 61-66¢
- Earned by women advisors per $1 earned by male peers
- <15%
- Women in senior financial-services leadership roles
- +5 yrs
- Longer average lifespan vs. men, raising the stakes of the wealth transfer
We answer to no shareholders.
- No private equity firm
- No board of directors
- Only you.
WBENC-certified, bound by fiduciary duty, and fiercely independent. Advice unclouded by outside influence. Driven entirely by your success.